Ushering in a New Era of Ad Spend
The digital landscape is ablaze as U.S. connected TV (CTV) streaming television ad spend rockets beyond expectations, hitting an unprecedented $1 billion per month milestone in June, as unveiled by…
The digital landscape is ablaze as U.S. connected TV (CTV) streaming television ad spend rockets beyond expectations, hitting an unprecedented $1 billion per month milestone in June, as unveiled by…
The Role of Pinned Comments in Audience Engagement: Pinned comments are a valuable tool for engaging with your audience. To implement this effectively: Increased visibility: When creating a pinned comment,…
In the fast-paced world of streaming media, Amazon Fire TV stands out as a powerful contender, offering an array of content choices that rival its competitors, like Roku. This article…
In a significant shift for the television industry, streaming TV has reached new heights, capturing a staggering 37.7% share of television usage in June, according to Nielsen. This remarkable surge…
Significant Contribution from Roku Smart TV, Firestick, and Apple TV, Study Reveals The latest analysis from Ampere demonstrates a growing trend amongst traditional television advertisers who are allocating increased funding…
Advertisers Upping Spend In 2023 In an era dominated by streaming TV, the remarkable rise of Smart TVs and Firestick devices is fueling an advertising revolution. The industry is taking…
30A Media, a leading provider of streaming television content, is pleased to announce its recent syndication agreement with FAST Channels TV, a prominent multi-channel distribution streaming platform. The agreement aims…
Podcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…