Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…
Over the last few years, it’s safe to say that one thing has changed a lot — marketing. The internet has breathed new life into this field. Indeed, with 4.57 billion…
U.S. upfront connected TV (CTV) ad spending will grow 34.6%, to reach $6.41 billion, this year — marking the first time that CTV will account for more than two-thirds of…
In recent years, there has been a massive shift in how television is watched. Cable and satellite viewers are switching in droves to ditch traditional tv towards “Connected TT” or…
As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV…
Anthony Wood (ROKU CEO) believes ROKU lies at the center of the future of entertainment. (MSNBC)For the first time, streaming has overtaken legacy cable/satellite in terms of adoption in the…
HONG KONG, June 27, 2022 /PRNewswire/ — Redefining design and remolding experience, Toshiba TV’s X8900 OLED television is deliciously subtle in outlook and unapologetically ambitious from within – a classic…
Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals, says research released by…
Following recent trends of the last several years, national linear TV advertising spending continues to weaken slightly compared to previous years, as June dipped 1% to $3.1 billion, according to…
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