U.S. Podcast Advertising Spending To Reach $2.3B
Site_BossPodcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Over Half Of Global Video Advertising Impressions Generated on Streaming TV
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
Streaming TV Advertiser Buys Increase Again
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…