Advertisers Upping Spend In 2023 In an era dominated by streaming TV, the remarkable rise of Smart TVs and Firestick devices is fueling an advertising revolution. The industry is taking…
Podcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…
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