Distribution

More Pay TV Subscriber Carnage

Top cable providers had a net loss of about 950,000 video subscribers in Q2 2022. The top pay-TV providers now account for about 72.2 million subscribers – with the top seven cable companies having about 39.5 million video subscribers, other traditional pay-TV services having about 25.5 million subscribers.

Why is this significant ?

Because Streaming TV devices such as ROKU, Fire TV, Smart TV’s and Apple tv have over 90 million subscribers, now surpassing Pay tv (cable & Satellite). Streaming TV has opened the door for smaller content providers to own space in the networks, as well as providing massively underpriced advertising.

Key findings for the quarter include:

  • Top cable providers had a net loss of about 950,000 video subscribers in 2Q 2022 – compared to a loss of about 590,000 subscribers in 2Q 2021
  • Other traditional pay-TV services had a net loss of about 710,000 subscribers in 2Q 2022 – compared to a loss of about 700,000 subscribers in 2Q 2021
  • Top publicly reporting vMVPDs had a net loss of about 265,000 subscribers in 2Q 2022 – compared to a gain of about 55,000 subscribers in 2Q 2021

“The second quarter of 2022 marked the second consecutive quarter with over 1.9 million net pay-TV losses,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past year, top pay-TV providers had a net loss of about 5,425,000 subscribers, compared to a net loss of about 4,550,000 over the prior year.”

Subscribers at     Net Adds
Pay-TV Providers             End of 2Q 2022   in 2Q 2022
---------------------------  --------------  -----------
Cable Companies
 Comcast                         17,144,000    (520,000)
 Charter                         15,495,000    (226,000)
 Cox*                             3,230,000     (80,000)
 Altice                           2,574,200     (84,500)
 Mediacom*                          540,000     (15,000)
 Breezeline**                       332,312      (6,709)
 Cable One**                        221,000     (17,000)
Total Top Cable                  39,536,512    (949,209)

Other Traditional Services
 DIRECTV^                        13,900,000    (400,000)
 DISH TV (DBS)                    7,791,000    (202,000)
 Verizon Fios (Telco)             3,479,000     (87,000)
 Frontier (Telco)*                  343,000     (20,000)
Total Top Other Traditional      25,513,000    (709,000)

Internet-Delivered (vMVPD)
 Hulu + Live TV                   4,000,000    (100,000)
 Sling TV                         2,197,000     (55,000)
 fuboTV                             946,735    (109,510)
Total Top vMVPD^^                 7,143,735    (264,510)

Total Top Providers              72,193,247  (1,922,719)