30A Media 30ATV

The way we consume television has undergone a seismic shift over the past few years, moving away from traditional cable and satellite services to streaming TV. Paul Vizard, a broadcaster, developer, and founder of 30A Media, shared his insights on this trend, the rise of streaming platforms, and how businesses and consumers alike can benefit. Below, we delve into the key highlights from our conversation with Paul.


1. Meet Paul, A Broadcasting Visionary
Paul Vizard’s journey began with a simple idea: showcasing local life in Northwest Florida through 30A TV.

“We started as a website showcasing local content,” Paul explains. “Then, as demand grew, we transitioned to cable TV, expanding to over 22 channels of engaging content, from travel to business, comedy and sports, broadcasting across 15 countries. After discovering streaming TV such as ROKU, we started developing a channel, which then grew into multiple channels. Discovering that manually uploading hundreds of videos was time consuming, we have now automated the process – especially with weekly or daily new content additions. Think of how long it would take to enter a title, description, thumbnail and video for 100+ videos per day. We solved that with automating the import from Youtube channels direct to the feeds needed in devices and smart tv’s 

Paul’s passion for understanding both consumer needs and broadcasting technology has been a driving force behind 30A Media’s growth. His advice to others?

“Think of your skills like a toolkit—learn enough so you can pull out the right tool when needed.”


2. Why Streaming TV is Winning the Race
Streaming TV has disrupted traditional viewing habits, achieving in three years what cable TV took decades to accomplish.

“Streaming TV gives viewers flexibility, lower costs, and the freedom to choose what to watch, unlike the ‘take-it-or-leave-it’ cable bundles,” Paul explains.

Devices like Roku, Amazon Fire Stick, and Apple TV have made streaming accessible and convenient for millions. Paul highlights the affordability of streaming TV compared to traditional services:

“Instead of paying $200+ monthly for cable, you can customize your subscriptions or even take advantage of free, ad-supported content. Caveat- multiple subscriptions can add up to the total price of cable, so research the service that can provide the most content you like. “


3. Quick Stats: The Streaming Revolution

  • 3 Years: Time it took streaming to match cable’s reach.
  • $1,500 to $1,800: Cost for 50,000 – 150,000 ad impressions on streaming TV.
  • 22 Channels: Number of channels 30A Media operates globally.

4. Opportunities for Businesses on Streaming Platforms
For businesses, streaming TV offers a golden opportunity to target niche audiences with precision.

“Businesses can create their own channels or advertise on existing platforms,” Paul suggests.

With affordable ad rates and advanced targeting options, businesses can reach audiences based on location, demographics, and interests. Paul elaborates:

“For $1,500 to $1,800, you can run 50,000 – 150,000 ad impressions targeted to a specific city and genre in Hulu or Roku. It’s an unmatched value for reaching your ideal audience.”


5. Consumers: Freedom to Choose and Save
Consumers are no longer bound by contracts or rigid programming schedules. Streaming platforms let you pick and choose what you want to watch and pay for. Many services, like Roku TV and Samsung TV Plus, even offer thousands of free channels supported by ads.

“With streaming, you’re in control,” Paul explains. “Whether it’s subscribing to Netflix for $15 a month or enjoying free trials and dropping subscriptions as needed, the power is in your hands.”


6. Accessibility and the Future of Streaming
While streaming platforms offer closed captions and other accessibility features, Paul acknowledges there’s room for growth.

“Closed captioning is available on platforms like YouTube, and I think features like audio descriptions for visually impaired viewers will become more common,” he says.


7. Actionable Tips: How to Get Started with Streaming TV
For Consumers:

  1. Research streaming devices (e.g., Roku, Fire Stick).
  2. Explore free ad-supported channels like Roku TV or Samsung TV Plus.
  3. Test free trials before committing to a subscription.
  4. Consider bundling internet services to reduce costs.

For Businesses:

  1. Create a content plan for your own streaming channel.
  2. Advertise on platforms with a target audience that aligns with your niche.
  3. Leverage affordable ad rates to maximize ROI.
  4. Explore partnerships with established streaming networks, like 30A Media.

8. Learn More
To explore the services offered CONTACT US


Conclusion
Streaming TV isn’t just a trend—it’s the future. Whether you’re a viewer looking to cut costs or a business aiming to reach a wider audience, the opportunities are endless.

“The beauty of streaming is choice,” Paul says. “It’s about offering value to viewers and helping businesses connect with their audience in meaningful ways.”


Call-to-Action:
What’s your favorite streaming platform? Share your thoughts in the comments below! Thinking about starting your own streaming channel?