As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV maker Hisense.
As part of its deal, Tremor International’s platform Unruly will be the exclusive supply-side platform for advertising inventory for VIDAA in the U.S., U.K., Canada and Australia.
The deal will give advertisers access to exclusive, premium content.
VIDAA USA — established in 2019, with its headquarters in Atlanta — is the smart TV operating system for brands including Hisense, Toshiba, and Loewe, and is integrated into dozens of premium original equipment manufacturers (“OEMs”).
Hisense also says it is extending Tremor International’s exclusive deal in sharing its VIDAA automatic content recognition viewing data for global measurement and targeting.
The two companies have worked together since October 2021.
Lan Lin, chairman of Hisense, said in a release about the deal: “We needed a complementary partner who will enable monetization, while providing added value to VIDAA’s [TV set maker] partners.”
Hisense projects its VIDAA system will be distributed on 70 million smart TVs globally over the next five years.
The deal is expected to close in the third quarter of 2022.
by Wayne Friedman ,
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SANTA ROSA BEACH, FL, March 10, 2022 /24-7PressRelease/ — 30A Media (30ATV) is excited to announce the signing of agreements with VIDAA Smart TV operating system to include 30A TV live broadcast channels in their manufactured Hisense, Toshiba, and other Smart TV’s. Vidaa, based in Atlanta, aggregates quality content for viewers, who can search via remote or by using voice search.
Vidaa’s current household reach is above and beyond 8 million in the United States, 4.6 million in Europe, 4 Million in Latin America and 3 Million in Australia/Asia.
“Vidaa is the superior operating systems for Smart TV’s,” said Paul Vizard, CEO of 30a Media. Vidaa leads the way in aggregating content into name brand televisions. Not content with Hisense, Vidaa is available in Toshiba TVs, with non USA distribution in Europe and Australia.”
About 30a Media
Broadcasting 12 live 24-7 channels of engaging content, 30a Media as a ROKU® and AMAZON Fire TV® channel developer, 30a Media is dedicated to compiling content delivery for large YouTube® channels who wish to explore the television market.
For more information on 30A Media visit www.30a.media
VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has – in just two years – become a strong global contender in the smart TV platform space. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.