Odds are that you have recently started watching television a different way. Whether you have viewed programs on your smart television, downloaded your favorite channel apps or purchased streaming devices such as Amazon Firestick to watch the latest Handmaid’s Tale on Hulu, you have been a part of the ever-growing OTT audience. What is OTT you ask? OTT; short for Over-the-Top, is a fancy phrase for streaming/digital TV. Long gone is the era of waiting until 7pm to watch your favorite program. With the touch of a button, you can watch your content at your time and at your convenience. That’s where we come in.
As a HULU Advertising Partner, 30A Media can tailor a cost effective advertising package for your business.
Years ago, before digital technology progressed, advertising on television was expensive and sometimes a shot in the dark. The way to “target” with linear television was to follow indexes on who “most likely” watched a program/channel. It was not an exact science, but relying on these percentages gave the advertiser the closest targeting scenario.
With the growth of streaming television, that guessing game is no longer needed. Not only can you target an exact audience using identifiers such as gender, age, interests and household income, you can advertise your commercial to consumers on the many screens where they are watching their content. For example, you can reach them on a large television, mobile phone, tablet or desktop computer. However they are watching, you have the ability to get in front of that viewer when they are the most engaged!
Below are 5 reasons why you should consider adding OTT to your marketing campaign this year.
1. It’s Affordable
2. You Can Target the Exact Person You Want, income levels, interests, location
3. Less waste of marketing dollars
4. Un-skippable Commercials
5. It’s Trackable! You Get Full Reporting Transparency
We have 3 great packages priced below. Choose your price point and click the order button, and we will get you started.
Package #1 20,000 ad spots $1,600
Package #2 50,000 ad spots $3,500
Package #3 100,000 ad spots $6,000