Significant Contribution from Roku Smart TV, Firestick, and Apple TV, Study Reveals The latest analysis from Ampere demonstrates a growing trend amongst traditional television advertisers who are allocating increased funding…
Advertisers Upping Spend In 2023 In an era dominated by streaming TV, the remarkable rise of Smart TVs and Firestick devices is fueling an advertising revolution. The industry is taking…
30A Media, a leading provider of streaming television content, is pleased to announce its recent syndication agreement with FAST Channels TV, a prominent multi-channel distribution streaming platform. The agreement aims…
Podcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…
Over the last few years, it’s safe to say that one thing has changed a lot — marketing. The internet has breathed new life into this field. Indeed, with 4.57…
U.S. upfront connected TV (CTV) ad spending will grow 34.6%, to reach $6.41 billion, this year — marking the first time that CTV will account for more than two-thirds of…
In recent years, there has been a massive shift in how television is watched. Cable and satellite viewers are switching in droves to ditch traditional tv towards “Connected TT” or…
As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV…
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