U.S. Podcast Advertising Spending To Reach $2.3B
Site_BossPodcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Over Half Of Global Video Advertising Impressions Generated on Streaming TV
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
Streaming TV Advertiser Buys Increase Again
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…
4 Styles of Sales Videos to Use
Over the last few years, it’s safe to say that one thing has changed a lot — marketing. The internet has breathed new life into this field. Indeed, with 4.57 billion…
U.S. Streaming TV ad spend will reach $18.89 billion this year
U.S. upfront connected TV (CTV) ad spending will grow 34.6%, to reach $6.41 billion, this year — marking the first time that CTV will account for more than two-thirds of…
What is OTT – IPTV – Streaming TV CTV SVOD HLS
In recent years, there has been a massive shift in how television is watched. Cable and satellite viewers are switching in droves to ditch traditional tv towards “Connected TT” or…
Tremor International Makes $25M Investment In Smart TV Operating System Vidaa
As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV…
ROKU CEO Says All TV Advertising will be Streamed
Anthony Wood (ROKU CEO) believes ROKU lies at the center of the future of entertainment. (MSNBC)For the first time, streaming has overtaken legacy cable/satellite in terms of adoption in the…
Superb Design, Impeccable Experience – Toshiba TV X8900
HONG KONG, June 27, 2022 /PRNewswire/ — Redefining design and remolding experience, Toshiba TV’s X8900 OLED television is deliciously subtle in outlook and unapologetically ambitious from within – a classic…
More than half of US advertisers Plan to Increase Spending on Streaming TV
Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals, says research released by…