As smart TV manufacturers increasingly forge deals with ad-tech companies, Tremor International has made a $25 million investment in VIDAA, a smart TV operating system owned by Chinese smart TV…
Anthony Wood (ROKU CEO) believes ROKU lies at the center of the future of entertainment. (MSNBC)For the first time, streaming has overtaken legacy cable/satellite in terms of adoption in the…
HONG KONG, June 27, 2022 /PRNewswire/ — Redefining design and remolding experience, Toshiba TV’s X8900 OLED television is deliciously subtle in outlook and unapologetically ambitious from within – a classic…
Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals, says research released by…
Following recent trends of the last several years, national linear TV advertising spending continues to weaken slightly compared to previous years, as June dipped 1% to $3.1 billion, according to…
Amazing numbers keep getting posted on the massive switch from traditional TV providers such as satellite and cable. DirecTV estimates included in Leitchman Research Group’s tally of nearly 2 million…
Top cable providers had a net loss of about 950,000 video subscribers in Q2 2022. The top pay-TV providers now account for about 72.2 million subscribers – with the top…
Streaming TV is a digital version of traditional linear (cable/tvnetwork media. Same content, same screen size, but with the ability to apply the benefits of programmatic ad buying. What that…
30A Media and the 30ATV Network has distribution in television operating systems via Streaming TV platforms such as Hisense, Toshiba lG alongside Roku, Fire TV, Android and Apple. “This is…
That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that for other marketing channels — even though CTV…
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