Top cable providers had a net loss of about 950,000 video subscribers in Q2 2022. The top pay-TV providers now account for about 72.2 million subscribers – with the top seven cable companies having about 39.5 million video subscribers, other traditional pay-TV services having about 25.5 million subscribers.
Why is this significant ?
Because Streaming TV devices such as ROKU, Fire TV, Smart TV’s and Apple tv have over 90 million subscribers, now surpassing Pay tv (cable & Satellite). Streaming TV has opened the door for smaller content providers to own space in the networks, as well as providing massively underpriced advertising.
Key findings for the quarter include:
- Top cable providers had a net loss of about 950,000 video subscribers in 2Q 2022 – compared to a loss of about 590,000 subscribers in 2Q 2021
- Other traditional pay-TV services had a net loss of about 710,000 subscribers in 2Q 2022 – compared to a loss of about 700,000 subscribers in 2Q 2021
- Top publicly reporting vMVPDs had a net loss of about 265,000 subscribers in 2Q 2022 – compared to a gain of about 55,000 subscribers in 2Q 2021
“The second quarter of 2022 marked the second consecutive quarter with over 1.9 million net pay-TV losses,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past year, top pay-TV providers had a net loss of about 5,425,000 subscribers, compared to a net loss of about 4,550,000 over the prior year.”
Subscribers at Net Adds Pay-TV Providers End of 2Q 2022 in 2Q 2022 --------------------------- -------------- ----------- Cable Companies Comcast 17,144,000 (520,000) Charter 15,495,000 (226,000) Cox* 3,230,000 (80,000) Altice 2,574,200 (84,500) Mediacom* 540,000 (15,000) Breezeline** 332,312 (6,709) Cable One** 221,000 (17,000) Total Top Cable 39,536,512 (949,209) Other Traditional Services DIRECTV^ 13,900,000 (400,000) DISH TV (DBS) 7,791,000 (202,000) Verizon Fios (Telco) 3,479,000 (87,000) Frontier (Telco)* 343,000 (20,000) Total Top Other Traditional 25,513,000 (709,000) Internet-Delivered (vMVPD) Hulu + Live TV 4,000,000 (100,000) Sling TV 2,197,000 (55,000) fuboTV 946,735 (109,510) Total Top vMVPD^^ 7,143,735 (264,510) Total Top Providers 72,193,247 (1,922,719)