From Mediapost: “The two streaming businesses say this will allow advertisers to reach more than 80% of U.S. connected TV (CTV) households — the companies’ Roku and Amazon streaming advertising…
Streaming TV is projected to outpace linear TV advertising in 2024, experiencing a significant growth of 16% from the previous year to reach $62.9 billion, as reported by the Interactive…
In recent years, the media landscape has witnessed a significant shift from traditional cable TV advertising to HLS fast channel advertising. This transition is not merely a trend but a…
The advertising landscape is transforming, with smart TVs at the forefront of this evolution. If you are an agency striving to lead the way, it’s essential to align with innovative…
Advertisers Upping Spend In 2023 In an era dominated by streaming TV, the remarkable rise of Smart TVs and Firestick devices is fueling an advertising revolution. The industry is taking…
Podcast ad spending is projected to expand 25% to $2.78 billion this year in the U.S., and will rise to nearly $4 billion by 2025, according to the U.S. Podcast…
Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted…
U.S. digital video ad spend increased 21% in 2022, to $47.1 billion, and is projected to rise 17% in 2023, to $55.2 billion, according to an Interactive Advertising Bureau (IAB)…
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