In 2024, streaming television solidified its dominance in the entertainment landscape, with viewers dedicating over 12 trillion minutes to various platforms—a 10% increase from the previous year. This surge underscores the growing shift from traditional TV to on-demand content.
The Fading of Traditional TV
The decline of traditional TV continued at a rapid pace in 2024, as audiences increasingly turned to streaming platforms for their entertainment needs. Linear TV saw a dramatic reduction in viewership, with live broadcasts and cable subscriptions losing ground to the convenience of on-demand services. According to industry reports, prime-time television ratings dropped by over 20%, and cable subscription cancellations hit a record high. The rise of ad-supported streaming options has further fueled this transition, offering viewers affordable alternatives without sacrificing content variety. As a result, networks are now focusing on digital-first strategies, often prioritizing streaming releases over linear scheduling.
Top New Original Series of 2024
Drama
Leading the drama category, Prime Video’s “Fallout” captivated audiences with its sci-fi narrative, amassing nearly 12 billion viewing minutes since its April debut. Notably, it secured the fifth spot among all streaming originals for the year.
Comedy
In the realm of comedy, Netflix’s “Nobody Wants This” emerged as a favorite. Released in late September, this romantic comedy garnered close to 5 billion viewing minutes by year’s end, maintaining a balanced appeal across age groups.
Unscripted/Documentary
Netflix’s true-crime docuseries “American Nightmare” stood out in the unscripted category. Premiering in January, it accumulated over 3.5 billion viewing minutes throughout the year, resonating particularly with younger adult viewers.
Overall Streaming Highlights
The Australian animated series “Bluey” dominated as the most-watched streaming title of 2024, with 55.62 billion viewing minutes on Disney+. Its universal appeal, especially among children aged 2-11, contributed significantly to its success.
Among original series, Netflix’s “Bridgerton” led the pack, accumulating over 21 billion viewing minutes. The release of new episodes between May and June accounted for more than half of this total, highlighting the show’s continued allure.
In the movie segment, Disney+’s “Moana” remained a perennial favorite, achieving over 13 billion viewing minutes. The film’s enduring popularity was further bolstered by the announcement of its sequel, generating renewed interest.
These insights underscore the dynamic nature of viewer preferences in the streaming era, with a clear inclination towards diverse and engaging content across genres.
5 Reasons to Turn Your Content into a Streaming Hit by Syndicating on Streaming TV
Massive Audience Potential
Streaming TV platforms like Roku, Fire TV, and FAST channels connect you with millions of viewers worldwide, giving your content exposure to a far larger audience than traditional platforms.
Increased Monetization Opportunities
Streaming syndication offers ad revenue, subscription-based income, and sponsorship deals, helping you unlock new and diverse revenue streams while maintaining creative control.
Cross-Platform Visibility
Syndicating your content on multiple streaming platforms ensures your work reaches viewers across various devices, from smart TVs to mobile apps, expanding your brand’s visibility.
Enhanced Credibility and Professionalism
Being featured on recognized streaming platforms adds credibility to your brand, making you stand out as a serious content creator with wide-reaching influence.
Scalability for Future Growth
Streaming TV allows you to scale your content strategy effortlessly, adapting to new platforms, regions, and viewer trends without being limited by the constraints of a single platform