Why Local TV Should Be an Essential Media Buy

In today’s digital age, advertising has become more complex than ever before. With so many options available, small businesses often struggle to choose the best media buy for their advertising needs. However, buying 30-second ad spots on local TV and streaming TV FAST channels can be an effective and efficient way for small businesses to reach their target audience.

Here are the top 5 reasons why small businesses should consider buying 30-second ad spots on local TV and streaming TV FAST channels:

1. Reach a local audience: Local TV stations have loyal viewers who rely on their news and entertainment programming, making it an excellent opportunity to reach the local audience.
2. Credibility of local news: Local TV stations are trusted sources of news and information, which can boost the credibility of a small business’s advertising message.
3. Cost-effective: Local TV stations and streaming TV FAST channels offer affordable advertising rates, making it an excellent option for small businesses with limited budgets.
4. Target specific demographics: With local TV advertising and streaming TV FAST channels, small businesses can target specific demographics based on age, gender, income, and interests.
5. Brand recognition: Consistent local TV advertising and streaming TV FAST channels exposure can build brand recognition and create a lasting impression on viewers.

Additionally, with the rise of CTV/OTT advertising, small businesses have even more opportunities to reach their target audience with precision targeting. According to a survey by 30a Media, nearly three-fifths of advertisers said the ability to precision target audiences was the top reason for increasing CTV/OTT spending in 2022. Moreover, almost 70% of advertisers agreed that CTV/OTT allowed them to target audiences locally in ways that are not possible with traditional TV. This emphasizes the importance of considering streaming TV FAST channels as part of a small business’s advertising strategy.

conclusion

In conclusion, small businesses should consider buying ad spots on local TV and streaming TV FAST channels to increase brand awareness and reach their target audience effectively. By utilizing both traditional and modern advertising methods, small businesses can achieve a comprehensive and effective advertising strategy that meets their goals and objectives. With cost-effective rates, precise targeting, and the credibility of local news, small businesses can leverage the power of local TV advertising and streaming TV FAST channels to grow their business and achieve their marketing objectives.