TV Advert Spending Down But Streaming Ad Spend UP
Site_Boss Following recent trends of the last several years, national linear TV advertising spending continues to weaken slightly compared to previous years, as June dipped 1% to $3.1 billion, according to…
May 2023
Streaming TV Eats Into Satellite and Cable
Amazing numbers keep getting posted on the massive switch from traditional TV providers such as satellite and cable. DirecTV estimates included in Leitchman Research Group’s tally of nearly 2 million…
More Pay TV Subscriber Carnage
Top cable providers had a net loss of about 950,000 video subscribers in Q2 2022. The top pay-TV providers now account for about 72.2 million subscribers – with the top…
Political Campaigns Embracing Streaming TV
Streaming TV is a digital version of traditional linear (cable/tvnetwork media. Same content, same screen size, but with the ability to apply the benefits of programmatic ad buying. What that…
30A MEDIA Picks Up “Luxe Life Discovered” Podcast Broadcasts and Channel Development
30A Media and the 30ATV Network has distribution in television operating systems via Streaming TV platforms such as Hisense, Toshiba lG alongside Roku, Fire TV, Android and Apple. “This is…
Connected TV (CTV) continues to be “massively underutilized”
That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that for other marketing channels — even though CTV…
Advertise on Hulu Streaming TV Platform
It’s time to start looking for a new way to advertise your local business. This is where we step in to guide you. HULU is a massive platform, but the…